Graff Diamonds

Crown Casino Shop 89, 8 Whiteman Street Southbank, Melbourne, Victoria 3006

For over half a century our House has represented the rarest gemstones. Generations of the Graff family have employed their expertise and experience, personally selecting every stone and – uniquely among diamond houses – presiding over every step of its journey. No stage is bypassed. No shortcuts are taken. Only perfection matters.
Step inside a Graff store and discover a magnificent display of natural wonders. From necklaces cascading with fiery scintillation, to rings glowing with rare mystique, we guide you to the perfect jewel to tell your story – the ultimate expression of you.

The world’s most fabulous jewels can be found in over 50 stores worldwide, including London, New York, Moscow, Beijing, Hong Kong and Tokyo.

Our story unfolds over six decades – driven by the pursuit of craft, a fixation with detail and a devotion to beauty. Since Laurence Graff OBE established our company in London in 1960, his fascination with the emotional power of gemstones has transformed Graff into a global hallmark of innovation, creativity and craftsmanship.

With his passion for gemstones and his talent for business, Laurence Graff OBE has journeyed from London’s East End to a place on the world’s stage alongside kings, presidents and cultural icons, writes leading jewellery historian Vivienne Becker.

An intense passion for diamonds has been the driving force in Laurence Graff’s life since he first sat, over 60 years ago, at a jeweller’s bench in Hatton Garden, London’s jewellery quarter. His story of metamorphosis is very similar to that of a diamond – transformed from raw, rough carbon into a precious, ravishingly refined gem. ‘I have always been fascinated by diamonds,’ he says; ‘I remember looking at them, studying them closely to understand their purity, and the way they had been cut. It was an inherent feeling that has turned in to a lifelong passion.’

‘I have always been fascinated by diamonds, I truly believe that working with diamonds is what I was born to do.’

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